Hi! I’m Ritz Steytler

I help high-achievers elevate their leadership, transform their businesses, and create sustainable success

Here Is The Problem

The success of your business is inseparable from how you are doing as its leader

Are any of these issues in your business?

Lack of vision & reactive decision-making – No clear direction, constantly shifting priorities.
Fear of change & risk aversion – Avoiding necessary risks, leading to stagnation.
Unsustainable growth & fragility – Scaling too fast or too slow, causing instability.
Inefficient operations & wasted effort – Overcomplicated processes draining time and energy.
Financial instability & cash flow issues – Unpredictable revenue, poor financial planning.
Over-reliant leadership & bottlenecks – Founder or key leaders unwilling or unable to delegate.
Low morale & high turnover – A disengaged, demotivated, or constantly changing team.
Customer churn & weak relationships – Inconsistent service, lack of loyalty or trust.
Resistance to change & stagnation – Failing to innovate or adapt to market shifts.
Transactional focus & lack of meaning – Chasing short-term wins without a deeper purpose.

Your relentless pursuit of achievement and perfection undermines your wellbeing

Do you recognise yourself in any of the following?

Chronic self-doubt & imposter syndrome – Feeling like you are never enough or don’t deserve success.
Fear of failure & perfectionism – Overworking, avoiding risks, and setting impossibly high standards.
Workaholism & burnout – Struggling to disconnect, leading to exhaustion.
Hyper-vigilance & anxiety – Always scanning for problems, unable to relax.
Emotional suppression & irritability – Bottling up stress, leading to mood swings.
Over-responsibility & difficulty delegating – Taking on too much, struggling to trust others.
Sleep & energy issues – Insomnia, crashes, and chronic fatigue.
Neglecting physical health – Ignoring diet, exercise, and medical needs.
Strained relationships – Struggles with partners, family, and friends due to work obsession.
Lack of fulfilment – Achieving success but feeling empty or directionless.

Healthy Leaders

Would you be happier, healthier, and more successful if you had more of this?

Self-trust & confidence – Recognising achievements and feeling secure in their abilities.
Healthy risk-taking & high standards – Striving for excellence without fear of failure.
Sustainable productivity & balance – Working effectively while maintaining energy and wellbeing.
Calm focus & resilience – Managing uncertainty without constant stress.
Emotional awareness & stability – Expressing feelings in a healthy, constructive way.
Empowered leadership & delegation – Trusting others and sharing responsibility.
Restful sleep & steady energy – Prioritising recovery for long-term performance.
Commitment to physical wellbeing – Nourishing the body with movement, rest, and care.
Strong, connected relationships – Nurturing meaningful connections alongside professional success.
Deep fulfilment & purpose – Finding meaning beyond achievement.

Thriving Businesses

How much easier and more enjoyable would it be if your business looked more like this?

Clear vision & strategic focus – A well-defined purpose and direction guiding decisions.
Calculated risk-taking & adaptability – Embracing change with confidence and agility.
Sustainable growth & resilience – Scaling at a healthy pace without overextending resources.
Efficient operations & productivity – Systems that maximise impact without burnout.
Financial health & stability – Profitable, well-managed cash flow with smart investments.
Empowered & performing team – A capable team taking ownership and driving success.
Happy & healthy people – A positive culture where people thrive and perform at their best.
Loyal customers & strong relationships – Deep trust, advocacy, and repeat business.
Innovation & continuous learning – A mindset of curiosity and ongoing improvement.
Purpose-driven success & fulfilment – Achievements aligned with impact and values.

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What Satisfied Clients Say

Real People, Real Challenges, Real Results

Hiker in red jacket stands on a cliff edge, overlooking a scenic mountain view under a bright blue sky.

“Ritz’s impact has been profound, life-changing even”

Founder

B2B AI Startup, US

Three hikers trek across snowfields with Matterhorn peak in view, Zermatt, Switzerland.

“Can’t compare it at all to how we were before”

CEO

Consumer Products, UK

A man enjoys a breathtaking view from a mountain peak, embracing freedom and adventure.

“Provocative and challenging to really encourage you to explore the issues that really matter”

Head of Finance

Mainstream Retail, UK

“Finding the clarity that I needed to make decisions with conviction”

Business Development

Edtech Scaleup, Spain/Mexico/US

Hiker in red standing on a rocky mountain summit enveloped by clouds.

“Not only intelligence and profound knowledge and skills, but also kindness and integrity”

Hedge Fund Principal

Emerging Markets, US

Ritz Steytler

Executive Coach and Business Advisor

I am a serial entrepreneur, CEO, Investor, Advisor and Non-Exec Director with more than 30 years of experience building tech businesses in Fintech, Payments, Industrials, Retail, Telecoms, Healthcare, Government, and most recently, in AI and B2B marketplaces.

I specialise in helping the leaders of investor-backed scaleups deal with the key inflection points of change and transformation (e.g. funding, hypergrowth, succession, exit). I particularly enjoy working in fluid, challenging situations and helping to build sustainable, learning businesses that continuously improve.

I am a five-time founder and a successful former search fund entrepreneur, having acquired, developed and exited a payments technology business. I am active in the search fund community as an investor, board member and coach.

Most recently, I have been working with several leading-edge technology ventures, including SaaS, artificial intelligence and video analytics, cybersecurity, B2B marketplaces, and small and large £multi-million charities.

Years of Experience

Coffees consumed

Companies served

Successful outcomes

Not sure where to start?

If this is your first time here, or you are new to coaching, the best way to get a feel for how I work is to subscribe to The Leadership Edge. It’s a free, 7-day email course that gives you practical tools, insights, and strategies to help you lead with greater clarity, confidence, and impact.

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