Hi! I’m Ritz Steytler

I help high-achievers elevate their leadership, transform their businesses, and create sustainable success

Here Is The Problem

The success of your business is inseparable from how you are doing as its leader

Are any of these issues in your business?

Lack of vision & reactive decision-making – No clear direction, constantly shifting priorities.
Fear of change & risk aversion – Avoiding necessary risks, leading to stagnation.
Unsustainable growth & fragility – Scaling too fast or too slow, causing instability.
Inefficient operations & wasted effort – Overcomplicated processes draining time and energy.
Financial instability & cash flow issues – Unpredictable revenue, poor financial planning.
Over-reliant leadership & bottlenecks – Founder or key leaders unwilling or unable to delegate.
Low morale & high turnover – A disengaged, demotivated, or constantly changing team.
Customer churn & weak relationships – Inconsistent service, lack of loyalty or trust.
Resistance to change & stagnation – Failing to innovate or adapt to market shifts.
Transactional focus & lack of meaning – Chasing short-term wins without a deeper purpose.

Your relentless pursuit of achievement and perfection is killing you

Do you recognise yourself in any of the following?

Chronic self-doubt & imposter syndrome – Feeling like you are never enough or don’t deserve success.
Fear of failure & perfectionism – Overworking, avoiding risks, and setting impossibly high standards.
Workaholism & burnout – Struggling to disconnect, leading to exhaustion.
Hyper-vigilance & anxiety – Always scanning for problems, unable to relax.
Emotional suppression & irritability – Bottling up stress, leading to mood swings.
Over-responsibility & difficulty delegating – Taking on too much, struggling to trust others.
Sleep & energy issues – Insomnia, crashes, and chronic fatigue.
Neglecting physical health – Ignoring diet, exercise, and medical needs.
Strained relationships – Struggles with partners, family, and friends due to work obsession.
Lack of fulfilment – Achieving success but feeling empty or directionless.

Healthy Leaders

Would you be happier, healthier, and more successful if you had more of this?

Self-trust & confidence – Recognising achievements and feeling secure in their abilities.
Healthy risk-taking & high standards – Striving for excellence without fear of failure.
Sustainable productivity & balance – Working effectively while maintaining energy and wellbeing.
Calm focus & resilience – Managing uncertainty without constant stress.
Emotional awareness & stability – Expressing feelings in a healthy, constructive way.
Empowered leadership & delegation – Trusting others and sharing responsibility.
Restful sleep & steady energy – Prioritising recovery for long-term performance.
Commitment to physical wellbeing – Nourishing the body with movement, rest, and care.
Strong, connected relationships – Nurturing meaningful connections alongside professional success.
Deep fulfilment & purpose – Finding meaning beyond achievement.

Thriving Businesses

How much easier and more enjoyable would it be if your business looked more like this?

Clear vision & strategic focus – A well-defined purpose and direction guiding decisions.
Calculated risk-taking & adaptability – Embracing change with confidence and agility.
Sustainable growth & resilience – Scaling at a healthy pace without overextending resources.
Efficient operations & productivity – Systems that maximise impact without burnout.
Financial health & stability – Profitable, well-managed cash flow with smart investments.
Empowered & performing team – A capable team taking ownership and driving success.
Happy & healthy people – A positive culture where people thrive and perform at their best.
Loyal customers & strong relationships – Deep trust, advocacy, and repeat business.
Innovation & continuous learning – A mindset of curiosity and ongoing improvement.
Purpose-driven success & fulfilment – Achievements aligned with impact and values.

Silhouette of Group of Person Hiking on the Mountain

What Satisfied Clients Say

Real People, Real Challenges, Real Results

Working with Ritz has been a revelation, and that is not an exaggeration! I came to coaching as a sceptic, believing that by now I have career development and planning sorted, but Ritz and I share enough of a similar background that I thought he could help me chart a clearer and more exciting path by leveraging the kind of technology and start-up experience that we share.

Little did I know that Ritz’s disciplined approach combined with his abilities to listen, probe, extract – coach! – would be so impactful for me. I thought I was challenged by an abundance of opportunities, but Ritz helped me dig into much more: what really lights me up, what I see doing in the short- and longer-term, and more. In other words, Ritz helped dig into deeper challenges and goals than I even knew to work through.

In a half dozen sessions over as many weeks, we covered a lot of ground and I came out if it with a much clearer vision of practical career requirements and plans as well as more aspirational goals with a path to achieving them, Anyone who knows me knows that I don’t normally speak this way, but Ritz’s impact has been profound, life-changing even.

I am very appreciative for what he has done for me to help clear a path and light some fires! He is also fun to work with. I look forward to continuing to work with Ritz and will be asking him to help keep challenging me and helping with the action plan. If you are wondering about coaching in general (as was I), or Ritz specifically, I highly recommend that you give him a try.

Founder, B2B AI Startup, US

Three hikers trek across snowfields with Matterhorn peak in view, Zermatt, Switzerland.

We weren’t in a good rhythm of working towards clear goals as a team. We had goals (both objectives and KPIs) as a business, but they were top down and we were missing a sense of joined ownership in achieving our goals and metrics.

Ritz helped us highlight where we were failing as a team, and what we needed to do to work well as a team moving forwards, building a shared vision for where we were going and break out our goals together. This was informed by substantial prep work, including individual team member surveys which highlighted our strengths / weaknesses as a team and on an individual level. He introduced a cadence (for us, the cadence is now EOS), to help us work together in a weekly / monthly / quarterly rhythm to hit our goals.

3 months later our team is completely transformed. There is clarity on our goals, weekly tracking / team work to hit them, and strong team accountability. We had our first quarterly planning meeting last week, and it was a fantastic experience with people fighting to have their goals as business priorities for the quarter. Great atmosphere. Can’t compare it at all to how we were before. Also, we actually hit our prior quarter goals which we agreed in our workshop with Ritz!

Tell Ritz if you are unsure about working with him. He’s very pragmatic and will find a way to make it work for you. Once you’ve signed up you won’t regret it.

CEO, Consumer Products, UK

Hiker in red jacket stands on a cliff edge, overlooking a scenic mountain view under a bright blue sky.

Ritz is a brilliant and supportive executive coach. I worked with Ritz following a redundancy which prompted a career break and detailed reflection of what I wanted from my next career move. We struck an excellent rapport and Ritz brought huge positivity to our sessions, drawing on his wealth of personal experience and resources to provoke great conversations.

His approach is supportive, but he will also be provocative and challenging to really encourage you to explore the issues that really matter. I felt more resilient and clear minded following my sessions with Ritz.

I would recommend Ritz to anyone seeking to improve through intelligent discussion their self-awareness; decision making; clarity on personal goals, and emotional intelligence.

Head of Finance, B2C, UK

Ritz has been pivotal in helping me reconnect with my purpose and intuition when making some of the most complicated personal-professional decisions I have ever taken.

By helping me move away from the noise / nervous arousal I was confronting, Ritz supported me in finding the clarity that I needed to make the decisions with conviction.

I now feel that I made a decision from hope rather than from fear, which was enabled me to grow well beyond what I expected – helping me realize that I am capable of overcoming my old instincts.

Business Development, Edtech Scaleup, Spain/Mexico/US

Ritz helped identify the root causes to my problems, helped me become aware of my strengths, institute different processes to ensure my success and calmness, navigate my emotions and most important learn how to regulate them.

He helped me develop frameworks that gave me ease and calm as they were geared towards helping me hear my development. Ritz taught me to regulate my emotions and helped me reframe an absolutist way of thinking from “right or wrong” to “better than before”.

For anyone unsure about working with Ritz: I’m pretty sure you can achieve your goals by yourself, but how long do you want to wait for results to arrive? Ritz will help you gain perspective on what you are going through, see things you don’t see simply because he has a “zoom out view” but also because he has tremendous knowledge and will help guide the conversation and thought process so that you, yourself arrive to those same answers by yourself, but faster.

I would recommend him as a coach, as a person and as a friend. Throughout our sessions I became aware not only of his intelligence and profound knowledge and skills, but also of his kindness and integrity.

Hedge Fund Principal, Emerging Markets, US

Ritz Steytler

Executive Coach and Business Advisor

I am a serial entrepreneur, CEO, Investor, Advisor and Non-Exec Director with more than 30 years of experience building tech businesses in Fintech, Payments, Industrials, Retail, Telecoms, Healthcare, Government, and most recently, in AI and B2B marketplaces.

I specialise in helping the leaders of investor-backed scaleups deal with the key inflection points of change and transformation (e.g. funding, hypergrowth, succession, exit). I particularly enjoy working in fluid, challenging situations and helping to build sustainable, learning businesses that continuously improve.

I am a five-time founder and a successful former search fund entrepreneur, having acquired, developed and exited a payments technology business. I am active in the search fund community as an investor, board member and coach.

Most recently, I have been working with several leading-edge technology ventures, including SaaS, artificial intelligence and video analytics, cybersecurity, B2B marketplaces, and small and large £multi-million charities.

Years of Experience

Coffees consumed

Companies served

Successful outcomes

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